Marketing with articles is a well-known technique for helping websites gain ground in the search engines. However, not everyone is particularly adept at this sort of marketing. First of all, you’ll need to know what sort of copy sells, how many words to use, where to get keywords that people are searching with at Google and what density level should be chosen for your keywords. Secondly, you’ll need to know what to do with that finished copy. Will you submit your articles to article directory sites, create internal pages on your website or publish with an affiliate partner? Lastly, you’ll need to know how market with articles to use links to track back to your page to be most efficient.

In one case study, a business owner created a 25-page niche website, with each inner page created around one target keyword phrase, for which a promotional article was created. Each article (including back-links in the “About the Author” resource box) was also submitted to directories like www.ezinearticles.com and www.goarticles.com. He also got linked up with an affiliate network of 10,000 sites that trade one-way back-links as well. After eight months, there were 2,600 unique visitors and 650 returning visitors each month. This number continued to grow steadily to 5,315 in August and earned the owner $180/month in revenue through AdSense. As you can see, Marketing with articles and article business marketing really works!

Another case study found that www.ezinearticles.com is the leader in sites that focus on article submissions. A copywriter noted that the 199 articles he wrote for a client received 387,845 views on this marketing with articles site. With an average of 15,000 visits per month and 2,500 ad clicks per month, the return on investment was around $1,300 – $1,500 for this client. All the other directories gained about 2,000 views in total or didn’t provide statistics. Within a few months of marketing this way, the copywriter’s clients broke even on their investments and began enjoying the steady stream of traffic. Some people purchased directly, while others clicked on ads to bring in revenue for the site owner.

Marketing with articles should be done with care. It is recommended that articles do not directly promote a particular website (unless it’s a press release article). Thorough research should be conducted prior to writing, so readers will get fresh, up-to-date insights. Spelling and grammar should be impeccable. As stated in the Ezine guidelines, articles should be 450 – 500 words in length. Keyword density shouldn’t be more than 2.55%. Submission of the articles should be done manually, not with automated tools. Marketing with articles is done ideallywhen company with experienced SEO experts and copywriters are hired to get the job done right, freeing you the time you need to focus on sales.